We initially focused on large law firms, but learned that not all firms are ready to adopt new technology quickly, leading us to pivot towards smaller firms that found significant value in AI.

My co-founder Andy and I wanted to skip traditional jobs after college and dive straight into our startup, which we applied for with an idea similar to mint.com for businesses.

I started Atrium, a technology-enabled law firm for startups, to solve the legal challenges I faced as an entrepreneur.

I believed there was a need for a company focused on building applications for enterprises, as it involves more complexity with multiple users and access.

We initially built Linear for ourselves, focusing on creating a tool that we would want to use daily, which helped us define our product's features.

We initially started a company based on a bad idea, trying to create a wiki for stock research, but it never took off, which is common in consumer businesses where success can feel random.

Our first idea was to create an app that digitized catalogs, which we called Tote, but it faced challenges in development and approval.

A pivotal moment for us was deciding to transition from a project management tool to a multi-product company built on our platform, responding to how users were leveraging monday.com for various applications.

Initially, we thought we were on the path to success, but I later realized that we were not converting users into paying customers because we were too focused on fundraising and PR instead of creating a product that people actually needed.