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TK

Travis Kalanick

10/25/13

@ Y Combinator

When we launched in new cities, we hosted big launch events to pay respects to the local community and engage influential people.

Video

YC

Travis Kalanick at Startup School 2012

@ Y Combinator

10/25/13

Related Takeaways

BC

Brian Chesky

12/01/15

@ Greylock

We would go city by city to educate hosts through meet-ups, which increased their engagement and excitement about the platform.

BC

Brian Chesky

12/01/15

@ Greylock

We targeted major events like the Democratic National Convention and the World Cup to bootstrap our growth, focusing on PR and word of mouth.

MS

Michael Seibel

03/16/22

@ Y Combinator

Founders often envision their product launch as a grand event, similar to an Oscar ceremony, where they expect to be celebrated and recognized.

NB

Nate Blecharczyk

10/26/13

@ Y Combinator

We learned to do things that don't scale, like personally meeting our users in New York, which helped us build rapport and gather valuable feedback.

BS

Ben Silbermann

11/09/16

@ Y Combinator

To attract great people to our startup, we hosted barbecues at our small apartment, creating a relaxed environment to connect with potential recruits.

BC

Brian Chesky

12/01/15

@ Greylock

In the early days, we launched multiple times to gain press attention, even if it meant rebranding and changing our approach frequently.

AM

Apoorva Mehta

06/20/14

@ Y Combinator

After launching in Chicago, we experienced faster growth than in the Bay Area, prompting further expansions to cities like Boston and DC.

TK

Travis Kalanick

10/25/13

@ Y Combinator

We're expanding significantly in Europe, focusing on operational expertise to ensure successful launches in cities like Paris and London.

KM

Kat Mañalac

02/10/23

@ Y Combinator

Engaging with online communities is a great way to launch; for instance, Y Combinator founders can launch on Bookface to get early feedback.