The way to come up with good startup ideas is not to try to think of them consciously; instead, take a step back and let your mind work on them unconsciously.

People are not taught how to find startup ideas; they often expect ideas to come to them organically, like a light bulb moment, which is not how it works.

A good recipe for generating startup ideas is to start with a problem you've personally encountered, ideally one that you're in a unique position to see.

To discover great startup ideas, founders should either introspect on their unique skills or actively engage with different industries and communities outside their immediate environment.

To come up with a startup idea, you should actively seek a particular problem you are passionate about solving, rather than waiting for inspiration to strike.

To develop a mindset that generates startup ideas unconsciously, learn a lot about things that matter, work on problems that interest you, and collaborate with people you respect.

The best way to discover new startup ideas is to follow your own curiosity and keep building.

Ideas that are easy to start are highly recommended, as many good ideas fail because founders struggle to get them off the ground. Additionally, changing your startup idea is essential, and the sooner you do it, the better, due to opportunity costs and the need for multiple attempts to succeed.

Second-time founders often feel pressure to come up with a genius idea, but the best startups usually succeed by simply doing something better than existing options.