We launched our product to friends and family to test our processes and pricing, which helped us refine our approach and led to referrals.

During Y Combinator, we focused on building strong relationships with our first 100 customers, doing things that don't scale to ensure they loved our service.

To gain the trust of early customers, we initially targeted fellow companies in Y Combinator who were also new and had never paid themselves, which was a strategic move to build our initial customer base.

We secured our first customer by doing door-to-door outreach, waiting for the food truck owner to show up.

We launched our product online, supported it via email, and maintained a frugal, cash-neutral operation while reaching an international market from the start.

I got my first customer through a cold email, which turned out to be effective.

Our social media and word of mouth exploded after we tested our dinner kits, leading to significant growth and product-market fit without any marketing hires.

We had our first paying customer for Optimizely before writing any code, demonstrating the demand for our product.

We raised money for the first time after five years of existence, once we had a clear picture of our market and customer traction.