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RS

Raj Shamani

10/07/23

@ Nikhil Kamath

There's a significant opportunity in creating brands for specific communities, such as gamers or pet owners, who have unique needs and preferences.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

When starting a brand, focus on creating a unique product that addresses a specific consumer need or trend.

JC

Jason Citron

11/25/24

@ 20VC with Harry Stebbings

The future of gaming will likely see a significant increase in personalized experiences, as consumers will have more choices and niche games will thrive.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Creating a brand for seniors presents a unique opportunity, as this demographic is often overlooked in the market.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Community-based brand building is becoming increasingly important, as trust within a community can drive brand loyalty and influence purchasing decisions.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

To build a brand, you need to find a unique angle or story that resonates with consumers, as seen with brands like 'The Good Bug' for gut health.

SG

Seth Godin

02/13/24

@ Brand Master Academy

The smallest viable market is crucial for brands; choosing a precise audience can lead to significant growth over time, as seen with brands like Patagonia and Nike.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

KH

Kevin Hale

03/25/17

@ Y Combinator

Start by catering to a specific niche, as this can help identify universal values that appeal to a broader audience over time.