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Atmrix

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Atmrix

About

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Great brands focus on the transformation of their customers, which is essential for creating a meaningful connection.

Video

ZS

Building a Story Brand by Donald Miller Audiobook (read in one sitting)

@ Zack Scriven Media

06/13/21

Related Takeaways

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that engage in their customers' identity transformation create passionate brand evangelists.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands that invite customers to participate in a larger movement create a more impactful connection beyond just selling products.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

Brands need to focus on storytelling to connect with consumers and build a strong brand identity.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The greatest motivation for customers is the desire to transform into better versions of themselves, which brands can help facilitate.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Successful brands clearly define what life looks like for customers after engaging with their products, creating a compelling vision that motivates action.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Customers want your brand to participate in their transformation, which is a key aspect of the brand script.

DR

David Rusenko

09/06/18

@ Y Combinator

Great brands are built around a fundamental consumer insight that is often unacknowledged; this insight should be reflected in your product and messaging.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

ZS

Zack Scriven Media Cast

06/13/21

@ Zack Scriven Media

Brands should illustrate how their products can lead to a better life for customers, emphasizing the positive changes that will occur after purchase.