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Atmrix

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Atmrix

About

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

We learned that running A/B tests is essential because it helps us understand what features actually improve user engagement.

Video

TL

The Marketing Formula that Propelled Duolingo to 500M Users

@ The Logan Bartlett Show

The Marketing Formula that Propelled Duolingo to 500M Users

12/01/23

Related Takeaways

SH

Severin Hacker

05/19/25

@ 20VC with Harry Stebbings

The key to our success is running thousands of A/B experiments to fine-tune our features and improve user retention.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

A/B testing is crucial for making informed decisions about product changes; it allows you to compare the impact of different designs or features.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Using A/B testing allows you to isolate the effects of changes, ensuring that you can accurately assess what works and what doesn't in your product.

DS

Dan Siroker

10/26/13

@ Y Combinator

During the campaign, I learned the importance of A/B testing and how to use data to make better decisions.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Every major decision should be validated through A/B testing to understand the true impact of changes made within the company.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

When launching a new design, it's essential to measure its impact through A/B testing to determine its effectiveness.

PK

Pete Koomen

10/27/23

@ Y Combinator

Optimizely helps companies run A/B tests to determine which design changes lead to better customer conversion rates.

DS

Dan Siroker

10/26/13

@ Y Combinator

The vision for our product is to enable businesses to turn data into actionable insights, with A/B testing as a foundational step toward that goal.

DS

Dan Siroker

10/26/13

@ Y Combinator

After a month, we pivoted to create products we wished we had, leading to the development of Optimizely, which simplifies A/B testing for users without technical resources.