Boom, a company funded by Y Combinator, is developing a supersonic passenger jet and made significant progress during their batch by securing a $100 million LOI from Richard Branson.

We strategically partnered with United Airlines to become their official coffee, which provided exposure and delighted customers who had never experienced good coffee before.

The success of venture capital firms now relies on their ability to market themselves and build a recognizable brand, which was historically avoided in the industry.

In the early days, Airbnb marketed itself as a cheap alternative to hotels, but later shifted to a tagline that emphasized a more human travel experience.

As young founders, our naivety allowed us to explore ideas without preconceived notions, leading us to discover the unique experience that Airbnb could offer. When we started Airbnb, we were in a very different position compared to Uber; the founders of Uber were already wealthy, while we were just trying to survive.

The founders of successful companies like Airbnb and Stripe paid close attention to every detail of the user experience, which helped instill confidence in users.

At Airbnb, I learned the importance of quality and detail in product development, especially from observing CEO Brian Chesky's involvement in the experiences product.

I believe that companies valuing velocity also value their brand, but they often see these as separate initiatives. In reality, consistency in branding empowers organizations to move faster and understand how they want their brand to be perceived.

Starbucks became the first experiential brand at scale, relying on customer experience rather than traditional marketing.