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Atmrix

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EM

Eric Migicovsky

10/15/14

@ Y Combinator

After some feedback, I pivoted from a bike computer to a watch, combining a Nokia 3310 with an Arduino to create an early prototype.

Video

YC

Eric Migicovsky at Startup School SV 2014

@ Y Combinator

Eric Migicovsky at Startup School SV 2014

10/15/14

Related Takeaways

EM

Eric Migicovsky

10/15/14

@ Y Combinator

I sketched my first idea, a bicycle computer that would connect to your phone, because I wanted to see notifications without pulling my phone out while biking.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

The first prototype worked exclusively with BlackBerry devices, and while it wasn't perfect, it demonstrated the concept of a smartwatch.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

We launched our first product, an alpha-grade smartwatch, and learned valuable lessons from customer feedback, including the need for a firmware upgrade to show the time.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

I started working on wearables six and a half years ago because I wanted to create a more affordable smartwatch, as I didn't want to spend $400 on existing options.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

We built our first 500 watches by hand in a garage, which gave us a deep appreciation for the effort involved in creating consumer electronics.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

It's mindboggling to see how far we've come from starting out to create a watch just for ourselves to now having a global community building innovative applications for Pebble.

EM

Eric Migicovsky

10/15/14

@ Y Combinator

Pitch competitions helped fund the early stages of my company, originally called Impulse, which aimed to show notifications on your wrist.

BS

Ben Silbermann

11/09/16

@ Y Combinator

I then partnered with a friend to build products for the iPhone, inspired by the potential of the new technology.

DC

Dalton Caldwell

08/30/19

@ Y Combinator

Magic pivoted from a blood pressure coaching app to a more successful product after realizing their initial idea wasn't gaining traction.