It's important to view paid marketing as an accelerant rather than the core growth strategy, focusing on organic growth as the sustainable foundation.

I advocate for having a solid understanding of branding strategy, as it is becoming increasingly important in today's marketing landscape.

Brand marketing is often just a small piece of the overall brand strategy; the best way to grow your brand is to get more people to use your product.

Creativity is key in performance marketing. If growth were easy, everyone would be doing it. Find unique strategies that set you apart from competitors.

Brand marketing is the hardest type of marketing to measure, and startups should focus on growth and performance marketing first before considering brand marketing later in their development.

I've learned the importance of maintaining high quality in marketing communications. Companies that prioritize speed often overlook the significance of consistency and quality, which can ultimately harm their brand.

I differentiate between 'Capital M' marketing, which focuses on driving the funnel, and 'lowercase m' marketing, which encompasses the company's values and narrative. Both are crucial for a cohesive marketing strategy.

Great brands create resilience by focusing on various tactics and understanding that there are multiple paths to success in branding and marketing.

Many consumer companies struggle because they rely heavily on performance marketing, which can erode profit margins and lead to unsustainable business practices.