To be more original, you need to generate more ideas, as seen with the Warby Parker founders who tested over 2,000 name possibilities before settling on their brand.

I passed on Warby Parker because they were slow to get off the ground, and I realized that procrastination can actually foster creativity.

The concept of 'last mover advantage' is critical; being the last to innovate can lead to winning the market.

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.

Founders sometimes believe that just because a trend is popular, their startup will succeed in that space. They fail to recognize that entering a market at its peak can be detrimental, as they are competing against established players who have already gained significant advantages.

By putting customers first, founders can better assess whether certain innovations are truly necessary or if they should focus on achieving success with their initial startup before exploring more complex ideas.

First-time founders often have a 'beginner's mind' that allows them to approach problems without biases, which is a significant advantage.

In a startup, the only advantage you have is time, so you must move quickly to capitalize on your ideas before established competitors.

Defensibility in startups often comes from doing something unique that others aren't pursuing. The most enduring companies typically find ways to differentiate themselves from the competition.