Design reviews, where multiple minds discuss and critique plans, can lead to better design outcomes and should be encouraged in both academic and industry settings. I believe design permeates the entire development process. You should always do at least a little bit of design upfront, even if it's not a waterfall method.

Good software design helps manage complexity by either eliminating it or using modular design to hide it, allowing users to interact with simpler interfaces.

As AI tools handle more low-level programming tasks, the role of software designers will increasingly focus on higher-level design, making software design more important than ever.

The traditional approach to building business software is often limiting; a compound approach with one system that handles multiple functions is more effective.

As software becomes easier to build, design becomes more important, leading to an increase in the number of designers hired.

Design should be intentional; choose options that are appealing, easy to use, and bring joy to users, especially in enterprise software.

Choosing between top-down and Bottoms Up sales strategies depends on whose problem the startup is solving; if the pitch resonates with individual contributors, Bottoms Up is preferable, while top-down is better for executive-focused pitches.

Software design is fundamentally about decomposing complex systems into smaller, manageable units that can be implemented independently.

We strive to integrate the best practices from both hardware and software development, recognizing that building mobile software can be as complex as hardware due to the need for precision and quality.