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NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The Indian market is still largely unbranded, especially in fashion, beauty, and home decor, which presents a significant opportunity for new brands.

Video

NK

Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

@ Nikhil Kamath

10/07/23

Related Takeaways

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

There's a huge opportunity in children's clothing and accessories, as there aren't many large brands in this market.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The market in India for quiet luxury is still evolving, and the concept isn't fully established yet.

KB

Kishore Biyani

10/07/23

@ Nikhil Kamath

The top 30 million households in India contribute to 60% of the country's consumption, indicating a concentrated market for brands.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

The future of consumer brands in India will depend on creating value addition in the economy rather than just selling commodities.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

In India, 90% of commerce occurs in small mom-and-pop stores, and many aspiring entrepreneurs lack the capital to start their own businesses, which Meesho addresses by providing a platform for them to sell online.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

The men's beauty market is growing, and there's a significant opportunity to create products that cater to men's grooming needs.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

In India, it's easy to start a brand but very hard to scale it. Scaling requires efficiency in performance marketing, sourcing, and design after achieving product-market fit.

RS

Raj Shamani

10/07/23

@ Nikhil Kamath

There's a significant opportunity in creating brands for specific communities, such as gamers or pet owners, who have unique needs and preferences.

NK

Nikhil Kamath Cast

10/07/23

@ Nikhil Kamath

Building a brand in India now can be done more efficiently; for around 140-150 rupees, you can reach a vast number of PIN codes, making distribution easier than before.