The bigger the market, the more you need to specialize; specialization helps you compete effectively.

When you specialize, you can charge significantly more for your services, as demonstrated by my experience in software packaging.

Specializing in a specific area, like high-tech design, can significantly increase your value and income as a designer.

Once you have a product that users appreciate, expanding your market becomes easier; starting with a niche can lead to broader adoption later.

If you're a wedding photographer, instead of bottom feeding for clients, you should specialize in solving specific problems for a particular type of client. This approach attracts better clients who appreciate your work.

Building a brand in a niche market is essential; you need to become the big fish in a small pond before expanding.

Narrowing your target market to a specific segment with a critical need can lead to greater success than trying to appeal to a broad audience.

When starting a new brand, being a big fish in a small pond is better than being a small fish in the sea; focus on a niche market.

To stand out in storytelling, focus on a niche and develop domain expertise. For example, I want to be the top 1% in understanding Ethiopian cuisine and connect it to themes like family and culture.