After raising a Series A, startups should consider hiring sales staff only if they have clear market demand and a solid understanding of their product's value.

As a founder, you should be the primary salesperson for your product until you reach significant revenue milestones, like 1 million ARR.

In the early stages, it's often better to have the founders build the MVP themselves rather than hiring engineers right away.

Raising a seed round is akin to consumer sales, while raising a Series A is more like enterprise sales, requiring deeper relationships and the ability to educate potential investors about your business.

Founders should not hire a sales team until they have learned how to do sales themselves, as this knowledge is necessary to recognize what effective sales look like.

Hiring for sales or marketing before achieving product-market fit can be a mistake; founders should focus on learning these roles themselves first.

Founders need to be technically competent and understand that they may have to become salespeople to successfully market their products.

Founders should be the ones doing sales in the beginning to learn how to effectively communicate with customers and understand their problems.

As a repeat founder, I believe it's crucial to avoid raising money too early; focus on achieving strong product-market fit before seeking investment.