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HS

Howard Schultz

06/04/24

@ Acquired

The success of Starbucks in Japan was unexpected; we opened our first store there in August, and it became an instant hit, leading to 2,000 locations.

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A

Starbucks (with Howard Schultz)

@ Acquired

06/04/24

Related Takeaways

HS

Howard Schultz

06/04/24

@ Acquired

The iconic reputation of Starbucks created a strong anticipation in Japan, where customers were eager to experience something they believed was unique and proprietary.

HS

Howard Schultz

06/04/24

@ Acquired

In 1999, Starbucks aimed for 2,000 stores by the year 2000 and achieved that goal a year early, opening its first store in Beijing during that time.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks has expanded significantly in China, growing from 500 stores in 2011 to nearly 7,000 today, with a new store opening every 15 hours in 2017.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks' success is rooted in creating a community space where people connect over coffee, which was a novel concept in the U.S. at the time.

HS

Howard Schultz

06/04/24

@ Acquired

The introduction of Starbucks in grocery stores was a key strategy to capture additional revenue and build brand awareness beyond our coffee shops.

HS

Howard Schultz

06/04/24

@ Acquired

In 1982, I joined Starbucks as the head of marketing when they were preparing to open their fourth store, still focused solely on selling coffee beans.

HS

Howard Schultz

06/04/24

@ Acquired

Starbucks built its reputation primarily through word of mouth, without spending on traditional marketing, by surprising customers in unexpected places.

HS

Howard Schultz

06/04/24

@ Acquired

When I acquired Starbucks, we had six stores and ended the year with eleven stores and 100 employees.

HS

Howard Schultz

06/04/24

@ Acquired

The success of Starbucks in different countries is due to a universal desire for opportunity, respect, and dignity among young people.