Tools

Explore

Videos Channels Figures

Atmrix

Tools

Explore

Videos Channels Figures

Atmrix

TK

Travis Kalanick

10/25/13

@ Y Combinator

During special events, Uber tailors its services to meet increased demand, such as providing themed rides like the 'Uber Cade' for President's Day in Washington, D.C.

Video

Travis Kalanick at Startup School 2012

@ Y Combinator

Travis Kalanick at Startup School 2012

10/25/13

Related Takeaways

Travis Kalanick

10/25/13

@ Y Combinator

Uber's marketing strategies include creative promotions, such as distributing roses on Valentine's Day to enhance the rider experience and encourage positive word-of-mouth.

Travis Kalanick

10/25/13

@ Y Combinator

The original idea for Uber came from wanting to push a button and get a classy ride, inspired by the difficulty of hailing cabs in cities like Paris and San Francisco.

Travis Kalanick

10/25/13

@ Y Combinator

In the beginning, Uber was a lifestyle service for a select group of friends, requiring a special code to access the app, which led to explosive viral growth as users shared it with others.

Travis Kalanick

10/25/13

@ Y Combinator

In cities like Boston, Toronto, Chicago, and San Francisco, Uber has expanded its services, including the introduction of Uber X, which is about 30% cheaper than traditional options.

Travis Kalanick

10/25/13

@ Y Combinator

When people have the option to choose a more affordable ride, they tend to use the service more frequently, starting with options like Uber X instead of premium services.

Travis Kalanick

10/25/13

@ Y Combinator

To prevent drivers from clustering in one area based on demand predictions, Uber provides them with a heat map that shows underserved demand, allowing for better distribution of drivers.

Travis Kalanick

10/25/13

@ Y Combinator

As liquidity in the marketplace increases, both demand and supply rise, enhancing the overall quality of the Uber experience.

Travis Kalanick

10/25/13

@ Y Combinator

Riders are getting around town much more efficiently, benefiting from Uber's services.

Travis Kalanick

10/25/13

@ Y Combinator

In San Francisco, there are now more cars dedicated to Uber than there were town cars before we launched, showing our growth in the market.