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Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Our real competition is not other language learning apps but rather the time users spend on their phones, like on TikTok or Instagram.

Video

TL

The Marketing Formula that Propelled Duolingo to 500M Users

@ The Logan Bartlett Show

The Marketing Formula that Propelled Duolingo to 500M Users

12/01/23

Related Takeaways

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

As long as Duolingo is as engaging as TikTok, we have a good chance of keeping users, because they feel they are improving their language skills instead of wasting time.

SC

Shou Chew

04/22/23

@ TED

We actively encourage healthy screen time habits by sending reminders to users who spend too much time on TikTok, and we set a default 60-minute time limit for users under 18.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Today, more people are learning languages through Duolingo in the US than through the entire education system combined, highlighting our impact on language learning.

SC

Shou Chew

04/22/23

@ TED

TikTok's approach does not require users to answer questions about their interests; instead, it learns from their interactions with content organically.

NK

Nikhil Kamath Cast

04/20/23

@ Nikhil Kamath

TikTok's algorithm is highly effective because it personalizes content based on user engagement, making it addictive and relevant to individual users.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

Duolingo has about 24 million daily active users, but we aim to reach 500 million, indicating significant room for growth.

DP

Daniel Priestley

05/27/25

@ Chris Williamson

The smartest people have been hired to optimize your time on their websites, making it difficult to resist distractions like TikTok, which can lead to a dystopian lifestyle for some.

SH

Severin Hacker

05/19/25

@ 20VC with Harry Stebbings

We always knew we could grow users first, which was our primary focus in the early days of Duolingo.

Lv

Luis von Ahn

12/01/23

@ The Logan Bartlett Show

In the early days of Duolingo, we realized that keeping users motivated was the biggest challenge in language learning, which led us to incorporate game mechanics into our lessons.