It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.

Founders often mistakenly believe that they need to build a complete product before seeking feedback; however, feedback on an initial version is essential for improvement.

Engaging with customers early can provide the momentum needed to refine your product and ensure it meets market demands.

In the early stages of building products, it's crucial to iterate not just on the product itself but also on understanding the market, as both aspects are equally important.

Building an audience before launching a product is crucial; it ensures that there are people ready to engage and provide feedback from the start.

To validate a product idea, consider building a minimal version or a related feature rather than a full product, allowing for quicker feedback. Sales is a powerful way to validate interest in a product; getting someone to commit to paying upfront is one of the most validating actions you can take.

Engaging early customers in the product design process fosters momentum and ensures that the product meets their needs, rather than relying solely on internal assumptions.

When developing products, it's important to gather feedback from potential clients to ensure that the features you build are genuinely needed.

To prove that people will want your product before it's built, the best approach is through pre-sales, as demonstrated by Jetpack Aviation's successful pre-sale campaign for flying motorcycles.