During the ideation stage, the goal is to create a prototype quickly to demonstrate to users, even if it doesn't work perfectly.

Rapid prototyping and user testing are essential; focus on getting a functional prototype out quickly, using tools to create clickable mock-ups or writing throwaway code to test ideas with users, as building a fully functional product before testing can be an expensive mistake.

It's important to gather user feedback early, even with a prototype, to ensure you're addressing real problems and providing value to your customers.

To start your dev tools company, focus on building a prototype and talking to users; feedback is essential to refine your idea and product.

Testing low-fidelity prototypes with core super fans provides valuable feedback and can significantly reduce development time.

The design process starts with understanding the user and their needs, often informed by direct feedback from users engaged with the product.

It's common to need to change your initial idea significantly to meet user needs, even if you start with a reasonably good concept. You may start with a general vision for your startup, but often you need to try several different approaches to find the right one.

It's crucial to engage with customers early on, as they can provide valuable feedback that helps you build a better product than if you just focus on perfecting the prototype first.

In product development, start with proven concepts that users already love. You should not change what works; instead, build upon it to create something better.