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KD

Kalam Dennis

12/15/18

@ Y Combinator

We're seeing a shift where more sellers are becoming buyers, indicating a change in how people shop for used furniture.

Video

YC

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

@ Y Combinator

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

12/15/18

Related Takeaways

KD

Kalam Dennis

12/15/18

@ Y Combinator

Our average seller is typically 30 to 55 years old, often making room for a baby, while our buyers are younger, around 25 to mid-30s, looking for higher-end furniture.

RF

Reham Fagiri

12/15/18

@ Y Combinator

We started AptDeco out of our own frustration with selling furniture on Craigslist, realizing there was a big opportunity for improvement.

RF

Reham Fagiri

12/15/18

@ Y Combinator

We were both frustrated with our experiences selling furniture on Craigslist, which led us to discuss and eventually decide to start AptDeco.

BH

Brian Halligan

05/08/19

@ Y Combinator

We framed our marketing approach around the shift in consumer behavior, focusing on how people shop and buy in the digital age.

AB

Amit Bendov

05/20/25

@ Sequoia Capital

The future of sales will see a shift towards usage-based pricing models as companies become more efficient and require fewer seats.

VA

Vidit Aatrey

05/22/19

@ Y Combinator

In 2015, we initially focused on hyperlocal fashion, but learned that fulfillment is crucial, leading us to pivot towards a marketplace model that better serves small shop owners.

NK

Nikhil Kamath Cast

05/07/23

@ Nikhil Kamath

As the retail ecosystem evolves, the way products are marketed and sold must adapt to new consumer behaviors and preferences, especially in online shopping.

RF

Reham Fagiri

12/15/18

@ Y Combinator

We were not traditional founders; we came from corporate backgrounds and were inspired by companies like Airbnb to create a practical solution for furniture sales.

BH

Brian Halligan

05/08/19

@ Y Combinator

The way people buy products is changing; they prefer a seamless customer experience without waiting for sales representatives, which is becoming crucial in both B2B and B2C markets.