The success of a brand's story hinges on clearly defining the resolution to customers' problems, ensuring they understand the benefits of engaging with the brand.

As a brand, it's important to define something your customer wants, because once we define what they want, we pose a story question in their minds: can this brand really help me get what I want?

To effectively deliver stories, brands should focus on simplicity and making complex ideas easy to understand and compelling, while also being relevant to people's pain points and the way they communicate to engage them more than competitors.

The story of a brand should focus on the customer as the hero, with the brand acting as the guide, to create a meaningful narrative that resonates with the audience.

It's important to have a clear narrative and values that resonate with your audience to build a strong brand.

When we communicate clearly, we must define a desire our customers have, or we will fail to open up a story gap, causing our audience to ignore us.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

The StoryBrand framework helps clarify messaging by identifying what the customer wants, the problems they face, and how the brand can guide them to success. This clarity leads to effective marketing and messaging.

When we define the elements of a story as it relates to our brand, we create a map customers can follow to engage with our products and services.