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HS
Howard Schultz
06/04/24
@ Acquired
Starbucks' approach to employee retention mirrors Costco's, emphasizing that it's more cost-effective to retain existing employees than to train new ones.
Video
A
Starbucks (with Howard Schultz)
@ Acquired
06/04/24
Related Takeaways
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks' decision to sell coffee in Costco significantly increased brand awareness and drove more customers to Starbucks stores.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks is not merely a beverage company; it is a coffee company serving people, and it must focus on enhancing the customer experience rather than just executing transactions.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks pricing was linked to rising labor costs and the responsibility to shareholders, especially as a public company.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks aims to elevate the coffee experience, avoiding a transactional approach to coffee sales.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks faces the challenge of maintaining intimacy in customer experiences despite its ubiquity, ensuring that the brand does not become commoditized.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks focuses on enhancing the taste of their coffee rather than owning the real estate or manufacturing their own products like cups and beverages.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks has built a unique brand identity that elevates the role of baristas, making it more respected compared to other food service jobs, like flipping burgers.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks' culture is built on compassion, empathy, and love, which are essential for the company's success and are not commonly taught in business schools.
HS
Howard Schultz
06/04/24
@ Acquired
Starbucks has successfully created a coffee culture that attracts consumers who may not have engaged with coffee otherwise, expanding the market.