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Atmrix

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GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Make sure your authentication flow is seamless; users are sensitive to friction during sign-up and may abandon if it’s too complicated.

Video

YC

Gustaf Alströmer - Growth for Startups

@ Y Combinator

08/16/19

Related Takeaways

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Authentication processes, such as signing up and logging in, are critical moments in user experience that require continuous optimization to prevent user drop-off.

PK

Pete Koomen

10/27/23

@ Y Combinator

Offering multiple sign-in options can reduce friction in the signup process, making it easier for users to engage with the product.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In the early days of a product, the user experience during sign-up and login is critical, and optimizing these processes can significantly impact retention and revenue.

KH

Kevin Hale

09/07/19

@ Y Combinator

It's important to streamline the user journey; if there are too many steps or competing calls to action, users may get confused and abandon the process.

SD

Suhail Doshi

09/12/18

@ Y Combinator

It's important to measure how quickly users can get started with your product, as a complicated onboarding process can deter them.

AE

Aaron Epstein

12/16/22

@ Y Combinator

Keep your pricing simple to avoid friction that prevents customers from signing up and paying.

GT

Garry Tan

09/20/18

@ Y Combinator

To improve user interaction, consider removing unnecessary actions, like the confirm password step, to increase conversion rates significantly.

BB

Bob Baxley

06/12/25

@ Lenny's Podcast

Every interaction with software should start simple, allowing users to opt into complexity, which is crucial for creating a user-friendly experience.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

For products that require user involvement, effective onboarding is critical to retain users and enhance their experience.