Core values should be unique to your company and reflect what differentiates you from others.

It's important to communicate your company's mission and core values clearly, as everyone should know them by heart to ensure alignment in decision-making.

Values are the principles you adhere to in your company, and having the courage to stick to them is essential for long-term success.

Core values should be unique to your company and serve as a hiring framework, guiding the recruitment process when you can no longer interview every candidate personally. At Homejoy, nobody is above any job, which means I seek people who respect others regardless of their roles, from contractors to engineers.

The values and principles of a company reflect those of its founder and CEO, making it essential to establish them thoughtfully from the beginning.

When building a company culture, be explicit about your values, walk the talk, and embrace mechanisms that are authentic and effective for your organization.

To communicate your company's culture and values effectively, you must articulate them consistently across all interactions, from hiring to public relations.

It's crucial to live up to your company's culture every day, as you will be tested frequently on your values and principles.

It's crucial to be honest and authentic about your core values and culture, as culture is defined by behavior, not just words on a wall.