Design is not just about aesthetics; it's about creating a user-friendly experience that ensures users can navigate and interact with your product easily.

Design should be intentional; choose options that are appealing, easy to use, and bring joy to users, especially in enterprise software.

Design should not be for its own sake; it must solve real problems for users.

Design is not just about aesthetics; it encompasses how a product works and how it is built, affecting the overall user experience.

Designers and creatives can significantly enhance user experience by making products delightful and joyful to use, which can lead to increased usage.

Design is about making something people want, which aligns with the YC ethos.

Designers should advocate for users, ensuring that products address not just the ideal cases but also the edge cases that often lead to dissatisfaction.

The goal of design should be to bring order to chaos and create something that genuinely improves lives. When developing products, people often focus on easily measurable attributes like cost and speed, which can overshadow the contributions of design and creativity that are harder to quantify.

I think design is everything. A beautiful product that doesn't function well is, in my view, ugly. The best designs are those that harmoniously integrate form and function, making it impossible to separate the two.