When hiring for SEO, focus on candidates who demonstrate creativity and analytical skills, and assess their problem-solving abilities through interview questions.

To get started in SEO, create content around topics you're passionate about, analyze the traffic it generates, and learn from the results to refine your approach.

The best products are built to optimize for a specific acquisition channel, whether it's paid marketing or SEO, and should be designed with that in mind from the start.

Search engine optimization (SEO) is highly competitive; to succeed, you need to be as good as major players like Pinterest or TripAdvisor.

Search engine optimization (SEO) remains important as long as users rely on Google for decision-making. Ensure your website is optimized for what Google can see, focusing on clear language and proper coding.

During my time at Google, I found that many people in SEO were not trying to manipulate the system but were genuinely trying to improve their businesses.

Effective SEO requires thorough keyword research to target the right terms that people are actually searching for.

The best engineers today are not just coders; they are also great product thinkers, business strategists, and designers, as the focus shifts from merely building to understanding what to build that adds value.

The best entrepreneurs combine a strong vision with a hunger for market truth, allowing them to iterate effectively based on user feedback.