YouTube is evolving, and with the introduction of ad revenue sharing for Shorts, creators will have more incentive to produce content on the platform.

Advertisers influence YouTube's content policies, as they need to be satisfied for creators to earn money.

YouTube Shorts are becoming more integrated with long-form content, allowing creators to gain views and subscribers more effectively.

YouTube's business model is based on advertising, which allows us to keep the platform free and accessible, empowering users to learn and create.

YouTube is fundamentally about watching, sharing, and creating video content, and it aims to maintain its position as the world's oldest and largest creator economy.

YouTube will continue to focus on technology and support for creators, while the creative direction will be determined by the creators themselves. When I first started at YouTube ten years ago, the number of creators was around four or five, but now there's a proliferation of amazing content and creativity, which defines YouTube today and will continue to do so in the next decade.

YouTube is the world's most efficient connector between creators and their audiences, enabling them to build sustainable careers.

It's unlikely that Twitter will be able to pay creators more than YouTube because Google has been doing ads better for a long time.

YouTube's fundamental business model is advertising, but it also explores other monetization models like subscriptions and direct fan funding.