When you specialize, you can dominate a niche market, making it easier for clients to refer you and increasing your visibility and demand.

Specializing in a specific area, like high-tech design, can significantly increase your value and income as a designer.

When you charge more, you can achieve higher margins, allowing you to invest more in customer acquisition and build a stronger competitive moat.

The bigger the market, the more you need to specialize; specialization helps you compete effectively.

Project-based pricing is common in consultancy and professional services, but founders should transition to more scalable pricing models as soon as possible.

You can adjust the price point or even choose a different problem to address, as different groups have varying needs that your software might fulfill.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.

If you're unsure how to price, start with a number similar to other software your customers buy, then increase it by 50% for each new customer until you find the right balance.

If you're a wedding photographer, instead of bottom feeding for clients, you should specialize in solving specific problems for a particular type of client. This approach attracts better clients who appreciate your work.