In the startup journey, you're constantly on a treadmill, needing to improve daily while managing new challenges.

Running a startup is more like a road trip in a car without good headlights and limited gas, where you constantly face uncertainty and make choices without perfect information.

Running a startup is an all-encompassing experience that requires personal growth alongside professional development.

Doing things that don't scale means engaging in handmade, artisanal efforts early on, even if you know you can't maintain them forever, because it helps you learn and grow your startup.

Building a startup feels like a game of snakes and ladders, where progress can be two steps forward and four steps back.

The startup journey is filled with excitement and pain, and it's essential to learn from each experience to eventually find success.

Building and running a startup is a long and daunting journey, but it can be enjoyable as you create memories and make a significant impact.

Starting a startup is similar to having kids; it changes your life irrevocably and comes with significant opportunity costs.

The advice to do things that don't scale is counterintuitive but provides startups with a unique advantage over larger competitors by fostering deep customer understanding and rapid experimentation.