Even after two failed versions of Gobble, I believed in our mission to provide busy people with home-cooked meals, which kept me motivated to find a solution.

In the beginning, we described Gobble as a marketplace for personal chefs and families, which resonated with the peer-to-peer economy trend at the time.

I turned down an acquisition offer from a clothing startup because I saw so much potential in Gobble and wanted to focus on solving a real problem in the meal kit space.

Our new dinner subscription service significantly outperformed previous versions of Gobble, achieving five times the revenue and showing promising growth.

I founded Gobble to help anyone cook dinner in just 10 minutes, and we invented the 10-minute one-pan dinner kit.

The founders of Order Ahead had to refine their idea through multiple iterations before they found success with their sixth concept.

After my engineer quit, I felt lost and worried about the future of Gobble, but I reached out to trusted investors who helped me find a replacement. I learned to code and eventually hired great engineers, but this delayed our launch and was a significant setback for Gobble.

We faced existential crises, especially when we realized there was no retention in our early model, leading us to question if there was even a viable business model for grocery delivery.

I manually promoted Gobble by distributing coupons in coffee shops and personally following up with new customers to encourage repeat orders.