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Atmrix

About

KD

Kalam Dennis

12/15/18

@ Y Combinator

We track everything from clicks to usability, and we use visualization tools to analyze customer data, which has transformed our operations.

Video

YC

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

@ Y Combinator

Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco

12/15/18

Related Takeaways

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Using tools like FullStory allows you to observe customer sessions on your website, helping identify usability issues that can be fixed to improve metrics.

KD

Kalam Dennis

12/15/18

@ Y Combinator

Using Looker for analytics has significantly improved our ability to understand customer behavior and operational costs.

L

Luciano

07/30/18

@ Y Combinator

We automate the process of analyzing customer feedback, allowing companies to understand sentiments and make data-driven decisions.

O

OpenAI Cast

05/09/25

@ OpenAI

We've created data visualizations with interactive elements, allowing us to explore different numbers and key takeaways from the analysis.

BH

Brian Halligan

05/08/19

@ Y Combinator

In the early days, we tracked visitors, leads, and customers, but we should have focused on churn rates to understand customer satisfaction better.

SD

Suhail Doshi

09/12/18

@ Y Combinator

Tracking the ratio of users who engage with your product after visiting your page can provide insights into its usability.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

For MVP processes, I recommend using Google Analytics for user tracking, Amplitude for feature analytics, and FullStory for improving product usability.

DL

David Lieb

12/19/24

@ Y Combinator

It's crucial to analyze quantitative data, like user logs and retention curves, to understand how your product is actually being used, rather than relying solely on user feedback.

DR

David Rusenko

09/06/18

@ Y Combinator

Track the right metrics, focusing on returning usage, NPS, and paying customer renewal rates to gauge product market fit.