If you have specific expertise, like the founders of Resi, you should start by looking for ideas in areas where you are knowledgeable.

The founders of Brex had prior experience in fintech, which contributed to their success after pivoting, demonstrating the importance of founder-market fit.

Successful startup founders often have unique experiences from previous jobs that inform their ideas, as seen with the founder of Salient, who built an AI voice agent for loan processing based on insights from working at Tesla.

Rezi is a rental marketplace aimed at improving the renting experience for landlords and tenants.

The founders of these startups have been conceptualizing their technologies for years, leading to well-thought-out applications and business plans.

Breck's, a credit card for startups, pivoted from a VR headset idea to a successful business by quickly realizing their initial idea wasn't viable and iterating through multiple concepts.

We were not traditional founders; we came from corporate backgrounds and were inspired by companies like Airbnb to create a practical solution for furniture sales.

Founders who stay at the forefront of technology and actively engage with new tools are better positioned to identify innovative startup ideas.

The ZIRP environment created a false sense of security for many founders, who believed that simply having access to capital would ensure their success, ignoring the need for sustainable business models.