Our marketing strategy initially relied on PR and organic growth, especially leveraging our unique owl mascot, which became a viral sensation.

We embraced the memes surrounding our owl mascot, which helped us connect with users and enhance our brand presence.

We found that our marketing efforts, including viral videos, significantly increased user engagement and brand awareness. It's crucial that every user understands the product's purpose, which also applies to our marketing efforts, ensuring that our messaging is clear and relatable to the audience.

The personality of our owl mascot evolved over time, initially sparked by a passive-aggressive notification that resonated with users, leading to a strong emotional connection and a wealth of memes.

When building a brand, it's important to provoke thought and entertain rather than scare, ensuring that the audience feels good about the engagement.

The essence of branding is to create a simple, relevant message that we can repeat over and over to brand ourselves into the public consciousness.

The ultimate goal of a brand is to help customers achieve self-realization and acceptance, offering inspiration and fulfillment through their products. Helping people accept themselves as they are is not only thoughtful but also effective marketing.

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.

A successful marketer must have a direct relationship with the founder to effectively convey the heart and soul of the organization in the crypto space.