The creative process is about expressing one's unique perspective and departing from the conventional story that pleases others, regardless of external opinions or commercial pressures.

I think storytelling in VR is different; it's about crafting worlds that allow users to decode the story rather than just telling it.

There are different types of stories, and not all are engaging; a simple narrative may not capture attention or inspire action. Founders spend a lot of time telling stories about their ventures, including the future they aim to create and their experiences with family, friends, co-founders, and investors.

Storytelling in branding should focus on the audience's emotional connection rather than the founder's journey; it's about what resonates with them.

Telling narratives in a non-literal way can enhance the effectiveness of marketing content.

Teaching writing should focus on storytelling, as beautiful writing without an engaging story fails to captivate readers.

Defining something our customer wants and featuring it in our marketing materials will open a story gap, but we must pare down the customer's ambition to a single focus.

Every creator embodies an emotion in their story, which can be leveraged to align with the brand you're building.

Creating a compelling story for your startup is vital for success, as it helps you persevere through the challenges of building a business.