Crowdfunding can create significant challenges for hardware startups, as many founders lack a clear understanding of costs and timelines, leading to unmet expectations.

Raising money through crowdfunding can lead to negative public perception if a product fails to deliver, making it a risky strategy for hardware companies.

I recommend not trying to create a massive marketing campaign for crowdfunding at the start, as it often leads to failure in delivering the product.

Founders often struggle to separate their customer pitch from their investor pitch, but it's crucial to develop distinct approaches for each audience.

Using crowdfunding as a marketing and sales channel can be effective, especially if you've already sold a significant number of units before launching the campaign. We received feedback from about 1,500 eager individuals who were very open with their thoughts, allowing us to tune and tweak the Pebble product effectively.

When starting with a product idea, many entrepreneurs face unique questions about how to transition from that product to a full-fledged company.

Founders often know only a small part of the overall story, which can lead to misguided decisions about when to launch their products.

Take the time to evaluate which funding option makes the most sense for your startup, as each path has unique benefits and challenges.

The journey of turning a product into a company often involves significant challenges, including market identification and securing adequate funding.