It's better not to think in terms of happiness or unhappiness; I just focus on doing my thing.

I've realized that my attachment to the outcome of my companies was unhealthy, intertwining my identity with their success or failure.

The pursuit of happiness should not be tied to success; instead, focusing on being happy can lead to a more fulfilling life.

As a CEO, I need to think about what will keep my co-founder motivated during tough times, not just what makes them happy today.

Many people sacrifice their happiness in pursuit of success, thinking that once they achieve success, they will finally be happy. However, I've found that the happier I become, the more successful I am, as happiness drives me to engage in activities that align with my strengths.

The big lie is that success and happiness are tied to external achievements, but that's often not the case.

The happier you are, the more you can sustain doing something, which leads to even greater happiness and productivity.

It's important to separate personal identity from business success; a company's performance doesn't define an individual's worth.

Optimizing for happiness means considering how your actions create more happiness for customers, team members, and shareholders.