Product distribution is often more fundamental than the product itself; if your product doesn't reach customers, it won't succeed.

Ultimately, both product quality and distribution are crucial for success. The best product should win, but often, the company with the best distribution and a sufficiently good product prevails.

This talk is aimed at individuals with established distribution, specifically those who have users and mature software products that have been developed over time.

For software products, especially SaaS, incorporating a network effect is vital for success. If users don't benefit from sharing the product with others, it will likely fail.

The transition to digital gaming initially faced challenges, with piracy dominating the early market, but platforms like Steam made digital distribution of legitimate games convenient, leading to a shift away from piracy.

While physical products take time to distribute globally, I'm excited about moving into less physical products and focusing on software that everyone can actually use, especially if there's a social element to it, like gaming, allowing for rapid engagement.

Creating a business model that allows for free distribution of a product can lead to significant revenue through subscription services, as demonstrated by the antivirus software model.

In my new book, "This is Strategy," I emphasize the importance of making four critical choices: choosing your customers, competition, source of validation, and distribution. Each choice shapes your product and future.

Epic's approach to the gaming market, including the lower revenue cut of 12% compared to Steam's 30%, aims to create a more competitive and fair environment for developers. They offer incentives to developers to choose their store, allowing them to decide how to distribute their games, rather than forcing exclusivity.