Our company benchmarks against commercial standards to ensure our products are competitive, as survival in the market depends on delivering high-quality solutions.

Our product development strategy focuses on meeting a high standard of quality before releasing features. This deliberate approach helps us avoid the pitfalls of chasing vanity metrics and ensures that our customers are treated as design partners.

The secret to our success lies in our sustained focus on improving the product and continuously evolving it, rather than just the initial launch.

Our goal is to be exceptional in hardware, software, and data integration, as no company has successfully mastered all three areas simultaneously.

We measure our success not just by the features we ship, but by the real-life impact those features have on our customers' experiences and outcomes.

When we realized our competitors were shipping faster, we shifted our approach to product development, setting ambitious goals like building 25 new features in one month to drive innovation and focus.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

When launching new products, we focus on a minimal feature set to ensure reliability, then iterate based on customer usage and feedback.

We aim to ship a marketable product every week, which means delivering features that users might subscribe to or come to the app for.