We brought in customers early to test our product, which helped change the minds of skeptical team members when they saw real-time reactions from users.

Once other brands learned about our partnership with Reebok, it led to further collaborations, including one with Guayaqui yerba mate.

To create characters like Morales, we developed a unique virtual production tool that combines live streaming video and audio with motion capture technology, allowing us to build a storytelling studio.

We decided to optimize for quickly establishing the virtual reality ecosystem to understand what works and what doesn't in VR, which required us to take risks and build products rapidly.

We designed our technology to be performer-friendly and scalable, enabling content creation without the need for large motion capture stages.

Short-form video and live streaming are growing trends in retail, and we're leveraging social commerce to fulfill orders through social media platforms.

After launching Justin.tv, we quickly realized that while we gained initial excitement and media coverage, we struggled with viewer retention and decided to pivot to a tech company that opened the platform for everyone instead of trying to create entertainment ourselves.

The first product idea was an AI-powered live streaming tool, developed during the pandemic when everyone was working from home and consuming live content.

We're a small, early-stage startup focused on launching more characters and storytelling, aiming to create a new media entertainment company for fans of games and esports.