I've learned the importance of maintaining high quality in marketing communications. Companies that prioritize speed often overlook the significance of consistency and quality, which can ultimately harm their brand.

I often see companies getting pressured to hire a VP of Marketing too soon, which can lead to misalignment in growth strategies if the foundational work isn't established first.

Establishing lightweight processes for getting things done is crucial as your team grows, to maintain velocity and clarity in operations.

I believe that companies valuing velocity also value their brand, but they often see these as separate initiatives. In reality, consistency in branding empowers organizations to move faster and understand how they want their brand to be perceived.

While processes are necessary, they should not overshadow the focus on creating great products. Companies should prioritize product excellence over bureaucratic processes.

Engaging with customers early can provide the momentum needed to refine your product and ensure it meets market demands.

Establishing company values early helps guide decision-making. If everyone knows the framework for decisions, they are more likely to make consistent choices that align with the company's goals.

Effective communication is essential in marketing; the ability to tell a compelling story can significantly influence how ideas are received and understood by others.

At Stripe, we learned that marketing is an extension of the product. The first touchpoint customers have with your product is through marketing, so it's vital to set clear expectations and maintain high standards in communication.