Using crowdfunding as a marketing and sales channel can be effective, especially if you've already sold a significant number of units before launching the campaign. We received feedback from about 1,500 eager individuals who were very open with their thoughts, allowing us to tune and tweak the Pebble product effectively.

Our community has created over 250,000 custom watch faces for Pebble, showcasing the creativity and engagement of our users.

When we launched on Kickstarter, we were just five people, none of whom had experience in consumer electronics, so we spent six months in Asia developing the first prototypes of Pebble.

Eric Migicovsky faced rejection from over 30 investors for his hardware startup, Pebble, before successfully crowdfunding it on Kickstarter.

I had a moment of realization when I pulled the first red Pebble watch off the assembly line on December 28, 2012, feeling that all our efforts had finally paid off.

It's mindboggling to see how far we've come from starting out to create a watch just for ourselves to now having a global community building innovative applications for Pebble.

We highlighted three key features of Pebble: notifications and calls on your wrist, sports and fitness app integration, and customization options for watch faces, which had never been done before.

The failure of Pebble smartwatches highlights the importance of urgency in product necessity compared to competitors like the Apple Watch.

On January 2015, we launched our crowdfunding campaign and within six hours, we made $100,000 in pre-orders, which was a huge milestone for us.