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Rory Sutherland

01/23/24

@ Chris Williamson

Rory believes that the opposite of a good idea might be another good idea, emphasizing the value of diverse perspectives in problem-solving.

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How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

@ Chris Williamson

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K)

01/23/24

Related Takeaways

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Rory Sutherland

01/23/24

@ Chris Williamson

Rory's experience in advertising has shown him that sometimes the most effective ideas come from unexpected places or angles of inquiry.

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Rory Sutherland

04/10/25

@ EPIC Conjoint

In the real world, the opposite of a good idea can also be another good idea, and sometimes the best solution involves contradictory approaches.

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Rory Sutherland

01/23/24

@ Chris Williamson

Rory's approach to creativity involves allowing oneself to explore ideas without the pressure of needing to justify them immediately.

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Rory Sutherland

01/23/24

@ Chris Williamson

Rory suggests that the psychological aspects of problem-solving can be just as important as technological solutions.

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Rory Sutherland

01/23/24

@ Chris Williamson

In advertising, the most effective ideas often come from unexpected places, highlighting the importance of open-mindedness in problem-solving.

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John Ousterhout

04/09/25

@ The Pragmatic Engineer

Designing things twice can lead to better outcomes, as the first idea is often not the best; forcing oneself to think of alternatives can yield superior solutions.

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Sam Altman

04/15/24

@ 20VC with Harry Stebbings

I believe that the best ideas often come from unexpected places within the team, not just from the most experienced members.

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Danae Ringelmann

10/15/14

@ Y Combinator

Diversity in your team is crucial for innovation and success; it brings in varied perspectives that help avoid groupthink.

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Joe Lonsdale

04/26/24

@ My First Million

You should be open to sharing your ideas and iterating on them with others to find the best solutions.