The cannabis consumer experience has evolved significantly, with a variety of products now available on the market.

The cannabis industry needs to educate consumers about the origins and production of cannabis products to enhance their value perception.

The cannabis market is becoming more expensive, but consumers benefit from a wider selection and product testing due to legalization.

Brand loyalty exists in the cannabis market, but many consumers are also open to trying new products based on recommendations from budtenders.

In the cannabis market, the most common products purchased are flour and pre-rolls, as they represent the base understanding of cannabis for consumers.

The fastest-growing demographic in cannabis consumption is actually baby boomers, who are increasingly replacing prescription drugs with cannabis.

Many medical cannabis patients have turned back to the illicit market due to price imbalances between legal and illegal products.

California's cannabis market is fragmented, with no dominant brands due to regulatory hurdles and the need for local permits, which creates a disconnect in the industry.

Social equity programs are emerging to help disenfranchised individuals enter the cannabis industry, with some companies incentivized to support those affected by past cannabis laws.