In the innovation economy, many founders mistakenly believe they need to apply innovation to every problem they encounter, but there's a limited amount of innovation energy available to any company.

The narrative around innovators often overlooks the years of hard work they put in, focusing instead on moments of sudden inspiration, but true innovation typically requires sustained effort and a willingness to defer gratification.

Throughout history, people are good at solving problems, but they often focus on the wrong problems, spending 95% of their effort on solutions rather than identifying the right issues to address.

Founders should prioritize solving real customer problems and adhere to best practices instead of pursuing unnecessary innovations that have a low likelihood of success.

It's challenging to connect new technology with existing problems, especially when many ideas have been tried before and failed.

Not taking bold risks is itself a risk; many people prefer incremental value, but true innovation often requires letting go of past successes.

Startups should focus on solving problems as they arise rather than trying to preemptively address issues that may not be relevant at their current stage of growth.

Young founders often prioritize what investors want over solving problems they genuinely care about, which can hinder their potential.

First-time founders often make the mistake of solving problems they don't care about, which can lead to a loss of motivation and ultimately failure.