We were so incompetent about measuring usage that fixing quality of service issues would shrink our views.

The most important metrics for a video's success are click-through rate, average view duration, and viewer surveys about their experience.

The hardest metrics to optimize for are likely surveys, as they reflect viewer satisfaction more accurately than click-through rates or average view duration.

Chasing subscriber counts can be misleading; they don't always correlate with views or engagement, which are more important metrics.

Many marketing metrics are vanity metrics, focusing on clicks and views rather than the actual customer experience. It's crucial to understand the impact of marketing on signups and revenue, not just superficial numbers.

I value metrics like time on site and engagement over page views, as they indicate how well content resonates with the audience.

If you want to gain subscribers, views, or make money, it all comes back to making great videos instead of focusing on arbitrary vanity metrics.

Initially, we faced challenges with our website as users preferred YouTube over our platform, leading us to pivot our strategy based on user feedback.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.