During beta testing, we found that couples were the most engaged users, which led us to concentrate on their specific needs.

We focused on one approach rather than spreading our resources too thin, which is a key takeaway for startups.

After our initial launch, we didn't see immediate success and even explored creating a roommate matching website before pivoting back to Airbnb.

We initially focused on searching over specific verticals or datasets, but pivoted to a more general search approach when we realized the limitations of that strategy.

We started with a freemium model, but realized it distracted us; we shifted to a paid model and consistently increased prices over time, which helped us focus on serious customers.

When we co-founded Instagram, we realized that the core of our product was about taking photos and sharing experiences, which led us to strip away distractions and focus on what truly worked.

During the pandemic, we learned that some features didn't resonate with users, prompting us to refocus on our core gaming audience.

When we opened our platform to a wider audience, we found that self-selection by users led to better engagement and feedback than our initial closed beta approach.

After realizing our initial product wasn't meeting user needs, we pivoted to focus on photo sharing, leading us to develop a new app called Flock.