You find your willpower in the suck; you have to repeatedly face discomfort to unlock your true potential.

If you want to change the world, you must be your very best in the darkest moments.

Defeat and failure are the greatest teachers because they force you to learn and adapt, unlike success which can lead to complacency.

If you want to change the world, don't back down from the sharks. You will have to deal with them.

As you scale, competition changes. Initially, you focus on survival, but as you gain traction, you face existential threats from competitors who may try to copy your model and undermine your success.

The most feared competitor is one that focuses on improving their own business rather than worrying about you.

In war, you see life at its ultimate, and death in front of you gives a terrible clarity to everything.

The world's best athletes share common themes of intensity and drive, which are often accompanied by unseen sacrifices and challenges.

When faced with challenges, how you handle your suffering defines your character. You can choose to be a victim or find meaning in your struggles.