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RP

Ryan Petersen

08/30/18

@ Y Combinator

The first customers for Flexport signed up through Google Adwords and SEO, even before we officially launched the service.

Video

YC

Ryan Petersen on Building Flexport, a Modern Freight Forwarder

@ Y Combinator

Ryan Petersen on Building Flexport, a Modern Freight Forwarder

08/30/18

Related Takeaways

MC

Matt Cutts

12/04/19

@ Y Combinator

The early days of Google involved a lot of experimentation with advertising strategies, including self-service ads, which were initially a prototype.

MC

Matt Cutts

12/04/19

@ Y Combinator

I remember a significant moment when we realized the potential of self-service advertising after a lobster company became one of our first AdWords advertisers.

DS

Dan Siroker

10/26/13

@ Y Combinator

We had our first paying customer for Optimizely before writing any code, demonstrating the demand for our product.

GA

Gustaf Alströmer

06/27/19

@ Y Combinator

In the early days, Airbnb's growth was significantly supported by online marketing, particularly through strategic keyword purchases.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

The first customers often come from direct outreach rather than relying solely on marketing or SEO strategies.

AS

Alex Schultz

03/24/17

@ Y Combinator

When Google launched AdWords, I learned to buy paid clicks and resell them for a profit, which was a pivotal moment in my marketing career.

KD

Kalam Dennis

12/15/18

@ Y Combinator

We initially acquired customers through out-of-home advertising in New York City before shifting to digital channels like Facebook and Instagram.

YC

Y Combinator Cast

08/10/23

@ Y Combinator

We got our first customer by leveraging LinkedIn to connect and understand their needs better.

YC

Y Combinator Cast

11/30/21

@ Y Combinator

Google had substantial traction before raising any funds, which enabled its founders to secure favorable terms in their early fundraising rounds.