Cohort retention tracks the fraction of new users who continue using your product over time, providing a quantitative measure of user engagement.

Visualizing cohort retention trends helps you understand how user engagement changes over time relative to the initial cohort size, allowing for better analysis of user retention. Cohort retention curves are essential for understanding user engagement over time, as they track the percentage of new users who return to use the product repeatedly.

To effectively measure cohort retention, define how to group new users into cohorts based on when they first used your product, such as weekly or monthly.

Retention should be analyzed by looking at cohorts of users over time, assessing how many continue to use your product after signing up.

When measuring cohort retention, track individual groups of new users over time instead of mixing all users together, which provides clearer insights into user behavior.

The key insight from cohort retention curves is that the shape of the curve matters more than the absolute number of users; a flat curve indicates potential for user accumulation over time.

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

Returning usage is a key indicator of product success; track how many users return within various time frames after signing up.

Choose a time period for measuring cohort retention that aligns with how frequently you expect users to engage with your product, such as daily for social apps or weekly for utility apps.